What can business and wider society learn from creative expertise?
Creativity shapes what people notice, desire, remember and care about. Yet creative expertise is still too often treated as decoration, entertainment or inspiration — brought in after the important decisions have already been made.
ODDference starts from a different premise. For two days at Tanssin talo, creative practitioners bring that expertise into the same room as leaders from business and wider society — exploring what imagination, taste, cultural relevance and experimentation can teach us.
The questions shaping ODDference.
How do you build something people genuinely care about?
Attention is easy to chase and hard to earn. We’ll explore how brands, artists and cultural makers create meaning, distinction and relevance that people choose to notice and remember.
How do you create something people want to join — and contribute to?
What makes people join, contribute and stay involved? We’ll look at what communities, games, culture and creative practice can teach us about participation and belonging.
How do you imagine and create what does not yet exist?
When familiar answers stop working, how do you imagine something new that people will genuinely want? We’ll explore how creative practitioners experiment, challenge assumptions and develop ideas before the outcome is clear.
Some of the people who joined us last time.
What was on stage.
From Products to Worlds: Who Wins in the Experience Economy?
Leading Organizational Creativity — How To Make It or Break It
What World-Class Brands Do Differently: Inside Creative Work at the Highest Level
New Media in the Attention Economy — What Has Changed?
The Art of Renewal: Rewiring Organizational Change
Watch the ODDference 2026 aftermovie
Play the aftermovie · 1:36Be there before you know the line-up.
Commit early for the lowest ODDference 2027 ticket price.
- Full ODDference 2027 access
- Our lowest ticket price — guaranteed
- Programme updates as they’re announced
The next price tier after Blind Bird.
- Full ODDference 2027 access
The standard ODDference 2027 ticket.
- Full ODDference 2027 access
What could your organisation bring to ODDference?
Bring an idea, expertise, resources or a question worth exploring with the people in the room. The best partnerships make the event better for the people taking part — not just add another logo to the wall.
Talk to us about partnering →
