Bring us something worth figuring out.
ODDagency is the commercial project arm of ODD. We work with companies, cities and institutions on projects that need cultural understanding, creative conception and the ability to turn an idea into something real. Sometimes we lead most of the work ourselves. Sometimes the right answer is to build a wider team around it.
Start with the question, not the service menu.
The brief is still open.
You know what you want to change, understand or make possible, but the right format is not obvious yet.
Concept and delivery need to stay connected.
You do not want a strategy handed over to a separate production machine. The same framing can stay alive through the making.
Culture is part of the problem, not just the look.
The work depends on how people interpret, participate in or care about something — not only on how it is executed.
The project needs people who are not on one permanent roster.
We build the team around the work and agree roles, expectations and compensation clearly.
What ODDagency contributes
Framing & concept
Turning an open question into a clearer direction, proposition, format or concept before the project becomes production.
Culture & context
Understanding the people, scenes, signals and cultural context around the work — what is changing, what people care about and what would feel credible.
Creative production
Designing and producing the physical, digital or event-based work needed to make the concept real.
Participation & collaboration
Building projects where organisations and creative practitioners work together with clear roles, fair expectations and a reason for everyone to be there.
Evidence & learning
When relevant, defining what the project is trying to change, documenting what happened and turning the learning into something useful after delivery.
How a project works
Bring the question
A brief, a problem or a rough idea is enough.
Frame the work
We work out what the project actually needs before deciding the format, team or production scale.
Build the team
We bring in the people whose practice fits the work, agree the roles clearly and make sure the economics make sense.
Make it
The team designs, tests and produces the work.
Finish and learn
We deliver, review what happened and decide what is worth carrying into the next project.
Have something worth figuring out?
Send us the brief, the problem, or the unfinished version.
Start a conversation →